Digital Marketing Workshop (Cantonese Speaker)

Description

Digital marketing has been rated one of the world’s top 10 most in-demand professions. Comprehensive learning of Digital Marketing, Search Engine Optimization (SEO), Keyword Research, PPC Advertising, Search Engine Marketing (SEM), Paid Search Marketing, Display Advertising, Google Display Network (GDN), Facebook Marketing, Facebook Pixel, Retargeting, Remarketing, Targeted Advertising, Mobile Marketing, Mobile SEO, Local SEO, App Marketing, App Store Optimization (ASO), Email Marketing, Lead Generation, Web Analytics, Campaign Tracking, E-commerce Tracking, Conversion Tracking, SMART Objectives & KPIs, Customer Journey Analytics, etc. Digital marketing has been rated one of the world’s top 10 most in-demand professions. The COVID-19 pandemic has severely impacted the global job market, forcing many companies to lay off staff or reduce hiring amid economic downturn. However, a July 2020 survey report published by the job platform LinkedIn listed the world’s top 10 most in-demand professions, among which digital marketers (Digital Marketers) ranked one of them. LinkedIn pointed out that demand for such roles has not declined due to the pandemic; instead, related job vacancies have maintained steady growth over the past four years. More importantly, individuals can acquire the necessary digital marketing skills through online learning and thereby secure employment opportunities. As global enterprises advance digital transformation and digital marketing models continuously evolve, continuous upskilling and learning of new digital marketing competencies are essential to enhance one’s competitive edge in today’s highly competitive job market.