Workable
AVP, Market Insights, Asia
Our Client:
Founded in 1998 to offer online trading for retail clients, our client is now 25 years old and has pioneered FX and CFD trading internationally, bringing new asset classes to individuals across Europe, Middle East, Africa and Asia under newly forming regulations. As the regulatory landscape has evolved over this time, they have evolved with it. Today our client continues to provide OTC trading for over 2 million retail clients globally, giving them access to equity, commodity and FX markets across the Middle East, Asia and Africa. Today, our client has 500 employees, with offices in the UAE, UK, Hong Kong, Cyprus, Mauritius, South Africa, Kenya and Nigeria. The company operates 6 regulated brokers (FCA, ADGM, CySec, Comoros, Mauritius and Kenya) and they continue to build on this regulated portfolio. Our client's business is currently delivered across a portfolio of brands, and they continue to design, engineer and market a growing range of products that deliver exciting new ways to access the world’s financial markets.
“Freedom to succeed” is our client's core belief. It’s not just a promise they make to their clients and partners, but to their people too. They want their people to LEAP and so in this role you will...
[Learn] (e.g., from each other/from new projects).
[Exchange] (e.g., information and best practices in an open-minded environment).
[Advance] (e.g., by developing skills and accepting greater responsibilities/ your career progression and diversification).
[Prosper] (e.g., by acquiring skills/ by nurturing a team of x people).
Our client is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.
Job Summary:
The AVP, Market Insights, Asia will be a key driver of the regional marketing strategy by delivering deep, actionable trading insights into market trends, client trading behavior, and competitive dynamics across key Asian markets, including China, Vietnam, Thailand, Malaysia, and the broader Southeast Asia region.
This role is ideal for a strategic marketer with a strong trading analytical mindset, deep understanding of the retail trading and Forex industry, and the ability to translate complex trading data into compelling content and business recommendations. Fluency in English and Chinese is essential, as is the ability to develop localized, insight-driven trading content that supports brand positioning, client acquisition, and engagement throughout the customer lifecycle.
Key Responsibilities:
Trading Market Insights, Trend Analysis and Content Creation:
Analyze market trends in the Forex industry and related financial markets to identify opportunities and risks for the business.
Produce high-quality market analysis content (e.g., daily/weekly market updates, trend reports, economic event analyses) in English and Chinese to educate and engage clients.
Translate complex market data and insights into clear, actionable, and compelling content for both retail and indirect audiences.
Ability to develop compelling value propositions by conducting in-depth competitor analysis across product features, pricing, positioning, and support on content marketing strategies; translating insights into differentiated messaging that resonates with target audiences and supports commercial goals.
Collaborate with the business insights and trading teams to ensure content accuracy and relevance.
Content Strategy Development and Execution:
Develop and implement localized content strategies for key Asian markets, aligned with the company’s objectives and customer needs.
Create and manage content strategies across all client touchpoints, including websites, client portals, social media, CRM, trading platforms, and educational materials.
Conduct content audits, gap analyses, and competitor analyses to identify opportunities for improvement and ensure alignment with commercial and risk mitigation strategies.
Determine the most effective content formats (e.g., articles, videos, infographics, webinars) to engage target audiences and achieve marketing goals.
Deliver value-driven content tailored to different stages of the customer lifecycle (awareness, acquisition, onboarding, conversion, retention, reactivation).
Performance Analysis and Optimization:
Analyze trading content metrics (e.g., engagement, traffic, conversions) to identify trends, anticipate customer needs, and refine strategies.
Establish KPIs and reporting frameworks to measure the success of content marketing efforts.
Monitor competitor trading products, pricing strategies to identify opportunities for differentiation and improvement.
Collaboration and Leadership:
Work closely with cross-functional teams (e.g., acquisition, website, CVM, business insights) to ensure content and social media efforts are aligned and leveraged effectively.
Collaborate with internal and external content contributors, providing clear briefs, managing deliverables, and ensuring editorial quality.
Lead trading related risk mitigation and crisis management efforts, ensuring timely responses to incidents and compliance with regulatory requirements.
Host or support educational webinars and market outlook presentations to engage clients and build brand authority.
Content Creation and Delivery:
Write high-quality Forex market analysis articles and create educational content in English and Chinese with a quick turnaround time.
Conduct webinars in English and Chinese to support client acquisition, retention, and upselling efforts.
Develop multimedia content (e.g., infographics, videos, presentations) to enhance brand storytelling and engagement.
Requirements
Education and Experience:
Bachelor’s degree in Marketing, Communications, Advertising, Finance, Economics, or a related field.
Strong understanding of the Forex market, including the ability to create market analysis content and conduct educational webinars.
At least 5 years' experience in content marketing, market research, or analytics, preferably within the financial services or Forex industry.
Skills and Competencies:
Exceptional copywriting and content creation skills in English and Chinese (a must).
Strong analytical and storytelling abilities—able to turn insights into impactful narratives and marketing assets.
Experience in conducting webinars and creating multimedia educational content.
Excellent communication, presentation, and organizational skills.
Ability to think strategically while managing details and meeting deadlines.
Design sensibility to envision and create multimedia content (e.g., infographics, videos).
Ability to collaborate effectively with diverse teams and manage cross-time zone work schedules.
Personal Attributes:
Creative problem-solver with a passion for generating innovative ideas.
Strong leadership skills with the ability to manage projects and teams under pressure.
Results-driven mindset with a focus on achieving KPIs and business objectives.
Preferred Qualifications:
Experience in the financial industry, particularly in Forex or trading.
Familiarity with regulatory requirements in key Asian markets (e.g., China, Thailand).
Experience with crisis management and risk mitigation strategies.
Knowledge of additional Asian languages (e.g., Thai, Korean) is a plus.
Benefits
Competitive salary
Medical insurance
Discretionary performance related bonus
Paid sick leave days for self and for taking care of your dependents
A focus on your wellbeing, including talks and access to self-development tools
Global Employee Assistance Programme
Quarterly cash allowance
Causeway Bay, Hong Kong
Negotiable Salary
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