Marketing Executive - ShareCRM

About the Company  Our client is a renowned Hong Kong Property Developer . To cope with company expansion top management is seeking for a hands-on Associate Manager to join the Marketing team. The successful candidate should be skilled in Partnership Marketing with exposure in K-pop/J-pop IP Licensing.   About the Role Reporting to the Marketing functional Head, your mission will be to promote the next up and coming HK mall and drive the company's marketing solutions to the IP franchising partners. You will be strategising on seasonal marketing campaigns as well as leveraging on the business connections to explore new business opportunities. Additionally, you will also be partnering with other mall tenants in effort to delivering unique colab campaigns that are engaging and offers outstanding brand experiences to the visitors of the mall. Daily job duties will include press editorial & releases, PR & marketing budgeting, and most importantly liaising with vendors & IP partners. Requirements Requirements: Degree holder with 6 years relevant Marketing experience within the luxury retail sector Proven track record in planning partnered retail marketing events and driving luxury brand experience Passionate towards Luxury Retail Must have strong professional network with tier 1 shopping mall marketing or leasing team Hands on with ability to work independently and communicate with HQ Excellent verbal and written English, Mandarin and Cantonese (any other spoken language will be an advantage)

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About Us WATI is a leading SaaS company dedicated to empowering businesses with our cutting-edge customer engagement platform. We are committed to innovation, excellence, and providing outstanding value to our customers. Our team is dynamic, forward-thinking, and passionate about what we do. We are looking for a Senior Marketing Manager to join our team and help drive our marketing efforts to new heights. Job Summary The Senior Marketing Manager at WATI will be responsible for developing and executing comprehensive marketing strategies that drive growth, enhance brand awareness, and generate leads. This role requires a seasoned marketing professional with a deep understanding of digital marketing, brand management, and campaign execution, particularly within the SaaS industry. The ideal candidate will have a proven track record of success in a similar role and be adept at leading a team to achieve outstanding results. Key Responsibilities Strategy Development: Develop and implement marketing strategies aligned with business goals and objectives, particularly for SaaS products. Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns to drive engagement and conversions. Team Leadership: Lead, mentor, and develop the marketing team, fostering a collaborative and high-performance culture. Brand Management: Ensure consistent brand messaging and positioning across all marketing channels. Market Research: Conduct market research and analysis to identify trends, opportunities, and competitive landscape, with a focus on SaaS. Budget Management: Manage the marketing budget, ensuring effective allocation of resources and ROI. Performance Tracking: Define key performance indicators (KPIs) and use analytics to measure and report on campaign performance. Content Creation: Oversee the creation of high-quality content, including blog posts, social media updates, email campaigns, and more. Partnerships and Collaborations: Identify and establish strategic partnerships to enhance marketing efforts and expand reach. Requirements Education: Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred). Experience: Minimum of 7 years of experience in marketing, with at least 3 years in a senior or managerial role, preferably within the SaaS industry. Skills: Strong leadership and team management skills. Excellent written and verbal communication skills. Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO, SEM, email marketing software). Ability to analyze data and derive actionable insights. Creative thinking and problem-solving abilities. Strong project management skills and the ability to manage multiple priorities. Preferred Qualifications Experience in the SaaS industry. Proven track record of successful marketing campaigns. Familiarity with CRM systems and marketing automation tools. Benefits Competitive salary and performance-based bonuses. Comprehensive health, dental, and vision insurance. Paid time off and holidays. Professional development opportunities. Collaborative and innovative work environment.

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Develop compelling content and manage communications across social media platforms to boost brand awareness and customer engagement Explore external collaboration/partnership opportunities to identify new marketing ideas and actively provide insights Manage and operate Corporate TikTok, Meta & YouTube accounts, including posts/shorts/video design, graphics, copywriting, and on-camera presentations (such as create compelling video scripts, dialogues, etc.) Implement online advertising campaigns through different channels such as Google Ads, Meta, etc. Achieve targeted growth and ensure content marketing effectiveness Stay updated on the latest social media trends and contribute innovative ideas to campaigns. Plan and optimize the digital ad strategies and spend efficiency Participate and provide support in on-/off-line marketing event & activities when necessary Support ad-hoc projects and tasks as assigned by superior Requirements Associate Degree/Higher Diploma in Creative Media, Marketing, Journalism, or equivalent qualifications at HKQF level 4, Minimum 1 year of social media management experience is preferable, such as social media content creation, advertising, etc. Possess knowledge of graphic design, photo & video shooting and editing (Proficiency in using AI tools is a plus) Strong creativity with a deep understanding of digital and social media trends. Creative, detailed mindset with multi-tasking and project management skills Strong sense of responsibility, well organized, self-motivated with can-do attitude Good interpersonal and communication skills with good command of both Chinese and English Be responsive with ability to work independently under pressure Candidate with less experience will be considered as Officer Fresh graduates are welcome to apply Benefits Attractive remuneration package Career progression opportunities Discretionary performance bonus Medical & Dental insurance Birthday leave Anniversary leave Study leave Study subsidy scheme Employee property loan / personal loan scheme Numerous other staff benefits

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