Social Media & Content Creation Specialist (TikTok, YouTube & Meta)

We are looking for a passionate Growth and Marketing leader a highly driven and effective individual to power our customer acquisition strategy. Operating at the intersection of sports, entertainment, and cryptocurrency, you will own the complete growth and customer acquisition strategy—leading paid media, affiliate marketing, influencer partnerships, community marketing, customer reactivation, campaign development and implementation—. You'll manage an existing high-performing team and have the autonomy to design and scale your organization, supported closely by senior management. ‍ A Day In The Life Your morning begins by diving into yesterday's acquisition performance across channels, scrutinizing data to uncover insights, optimization opportunities, and areas for experimentation. Perhaps you've identified a promising new influencer campaign yielding high-quality traffic, and you're strategizing how to scale it further. Next, you meet with your Head of Paid Acquisition, aligning on budgets, channel strategies, and near-term priorities. You review recent affiliate program performance, brainstorm ways to activate dormant channels, and discuss fresh ideas for community marketing initiatives to drive organic growth. Mid-morning, you collaborate with the Product and Data teams, exploring ways to optimize conversion funnels and improve user onboarding to maximize acquisition ROI. You propose new A/B tests and experiment ideas designed to push key metrics forward. In the afternoon, you lead a cross-departmental meeting with senior stakeholders—sharing acquisition funnel analysis and some ideas your team have to optimize the funnel. You pitch new growth experiments and data tracking that will make your team’s acquisition more effective. As your day winds down, you finalize hiring plans and interviews for your Creator Marketing Lead - a new role that you’ve envisioned that aims at finding the next generation of creators to partner with our leading brand.  You drive customer acquisition. You unlock growth opportunities. You make a measurable impact. ‍ To succeed in this role, you’ll need: A passion for digital innovation, experimentation, and optimization—you thrive in fast-paced, results-driven environments. A minimum of 8-10 years proven experience in digital and/or growth marketing, ideally with a clear track record of successfully driving new customer acquisition with a focus on digital channels. Demonstrated success leading and managing growth marketing teams, including paid acquisition (paid media, affiliates, influencers), campaign management, and community-focused marketing. Strong analytical skills and comfort interpreting data to drive strategic decisions. You know how to measure, optimize, and scale marketing efforts effectively. Exceptional communication and stakeholder management skills—with the confidence to present insights, results, and strategic recommendations clearly to senior management. Technologically native, you are a native user of tech and have shown a track record in adoption technology to help improve your performance.  Entrepreneurial mindset, capable of building and scaling processes and teams from the ground up. It’d be great — but not necessary — if you also had: Experience or familiarity with cryptocurrency/blockchain technology, products, or markets. Background in sports, fintech, or digital entertainment industries. Experience in customer reactivation or community-driven growth initiatives. Multilingual capabilities relevant to key growth markets. You will be responsible for: Defining and delivering the global growth strategy—leading all customer acquisition channels, including paid media, affiliates, influencers, community marketing, customer reactivation, and competitor analysis. Building and scaling a high-performing growth marketing organization, including hiring, training, and mentoring your teams. Owning acquisition KPIs—tracking metrics meticulously, leveraging analytics to optimize campaigns, and consistently driving new customer growth. Collaborating cross-functionally with Product, Data, Sponsorship, Organic Growth and Senior Management teams to optimize the customer journey and maximize conversion rates. Driving innovation through experimentation—testing new channels, creative approaches, and marketing tactics to uncover untapped growth opportunities. Presenting insights, progress, and strategic recommendations regularly to senior management, ensuring alignment and buy-in on growth initiatives. Monitoring competitor marketing and growth strategies, proactively identifying threats and opportunities, and adjusting your strategy accordingly. Accountabilities (What You'll Be Measured By): ‍ New customer growth—acquisition volume, quality, and conversion rates. ROI and efficiency of acquisition spend—measured through metrics like CAC (Customer Acquisition Cost), channel ROI, and payback periods. Team performance and development—building an effective, motivated growth organization. Successful experimentation and innovation—launching and scaling new channels, campaigns, or tactics that deliver measurable growth. Cross-departmental collaboration and impact—effectively partnering with Product, Data, VIP, and Marketing teams to optimize the entire customer acquisition journey. In exchange, we offer: A dynamic, collaborative, fun, yet challenging work environment. Attractive salary and benefits. Flexible working hours. An office located in the heart of Central, Hong Kong. Remote workers will be considered. A state-of-the-art entertaining floor, including a fully stocked bar and pantry, gaming consoles, and a growing library. A team of 100+ globally representing over 20 countries—we’re multicultural and proud of it! Onsite company gym / yoga studio with showers, changing rooms, and free daily classes. Expensed weekly team lunches and regular social events. Company events, including Christmas and Summer parties and our much-loved beach BBQs. ‍ Where you’ll work: Based out of six floors of office, gym, yoga studio, and entertainment space in Hong Kong's SoHo district, we work with colleagues around the world to shake things up in one of the most exciting places on the internet today—the digital center of sports, entertainment, and cryptocurrency. We'd love to have you in Hong Kong or a nearby time zone, but the right person could work anywhere. Interested? Reach out to careers@chaostheory.hk. We can't wait to hear from you.

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About the Company  Our client is a renowned Hong Kong Property Developer . To cope with company expansion top management is seeking for a hands-on Associate Manager to join the Marketing team. The successful candidate should be skilled in Partnership Marketing with exposure in K-pop/J-pop IP Licensing.   About the Role Reporting to the Marketing functional Head, your mission will be to promote the next up and coming HK mall and drive the company's marketing solutions to the IP franchising partners. You will be strategising on seasonal marketing campaigns as well as leveraging on the business connections to explore new business opportunities. Additionally, you will also be partnering with other mall tenants in effort to delivering unique colab campaigns that are engaging and offers outstanding brand experiences to the visitors of the mall. Daily job duties will include press editorial & releases, PR & marketing budgeting, and most importantly liaising with vendors & IP partners. Requirements Requirements: Degree holder with 6 years relevant Marketing experience within the luxury retail sector Proven track record in planning partnered retail marketing events and driving luxury brand experience Passionate towards Luxury Retail Must have strong professional network with tier 1 shopping mall marketing or leasing team Hands on with ability to work independently and communicate with HQ Excellent verbal and written English, Mandarin and Cantonese (any other spoken language will be an advantage)

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The role Your entire existence revolves around scaling the business and disrupting competitors. As the Marketing leader of the foremost challenger brand in our space, you’re leading a guerilla war. You’ll do whatever it takes to succeed.   A day in the life Your mornings start with blood in the water. You’re dissecting acquisition performance from the day before — channel by channel, campaign by campaign — hunting for cracks, anomalies, and untapped arbitrage. One influencer test just lit up with high-intent traffic? You’re already plotting how to triple down and scale before the competition even notices. You jump into a tactical huddle with the Head of Paid Acquisition. Budgets shift, priorities evolve, and you move fast. You poke at stale affiliate channels, revive them with better angles, or kill them off without flinching. You swap in community-driven experiments where others would waste spend. By mid-morning, you're sparring with Product and Data. Conversion friction? You’re ripping it out. Onboarding drop-offs? You’re pitching a better flow. You dream in funnels and fight for every basis point of ROI. Test velocity matters — you’re the one accelerating it. Afternoons are for alignment and influence. You’re in the room with senior stakeholders, delivering performance truth and unapologetically making the case for bold growth bets. Your read on the market is sharper than theirs, and they know it. Before you log off, you're reviewing hiring pipelines and locking in the next sharp operator to join the fight. Then a final scan of the dashboards — your daily pulse check — and you’re done. For now. You don’t chase market share. You take it. To succeed in this role, you’ll need: A track record leading challenger brands. Disruption is your baseline. Experience scaling acquisition and product marketing across digital channels — budgets, experiments, wins, and scars to prove it. The ability to build new growth engines, not just maintain what’s already working. Proven success leading high-output marketing teams (paid media, affiliates, influencers, campaigns, and community). Sharp analytical instincts. You test, learn, kill fast, and double down faster. Grit. Thick skin. You move through friction. Clear communication and the ability to rally cross-functional stakeholders around your strategy. Deep comfort with tech. You move faster because you know your tools. A bias for building, testing, and scaling — fast. It'd be great—but not necessary—if you also had: Crypto instincts — you’ve lived in the ecosystem or at least understand how the game works. Background in sports, fintech, or digital entertainment — you get the pace, the audience, and the stakes. Experience reigniting churned users or scaling community-led growth. Languages that open doors in key growth markets. You will be responsible for: Generating ideas — you’ll fuel the campaigns and strategic plays that move the needle. Owning the global growth strategy: paid, affiliate, influencer, community, reactivation, and competitor disruption. Building a high-performance team — hiring, mentoring, and driving output. Hitting acquisition KPIs. You track obsessively and optimize relentlessly. Working across Product, Data, Sponsorship, Organic, and VIP to tighten the funnel and boost conversion. Keeping the org in sync. Everyone knows what you're doing, why it matters, and how it's performing. Watching competitors like a hawk — and adjusting strategy before they even blink. You'll be measured by: Net new customer growth — volume, quality, and conversion rate. Including launching and scaling new channels, campaigns, or tactics that drive measurable growth. Efficiency of spend — CAC, ROI, payback. Every dollar pulls its weight. Team quality — Retain and grow the talent we want and cull or rehabilitate under performers. Cross-functional execution — you align fast, influence hard, and get things done. In exchange, we offer: Attractive salary and benefits. One of the top work cultures on the planet.  Flexible working hours. An office located in the heart of Central, Hong Kong. Remote workers will be considered. A state-of-the-art entertaining floor, including a fully stocked bar and pantry, gaming consoles, and a growing library. A team of 100+ globally representing over 20 countries—we’re multicultural and proud of it! Onsite company gym / yoga studio with showers, changing rooms, and free daily classes. Expensed weekly team lunches and regular social events. Company events, including Christmas and Summer parties and our much-loved beach BBQs. Where you'll work: For HK candidates: Based out of six floors of office, gym, yoga studio, and entertainment space in Hong Kong's SoHo district, we work with colleagues around the world to shake things up in one of the most exciting places on the internet today—the digital center of sports, entertainment, and cryptocurrency. We'd love to have you in Hong Kong or a nearby time zone, but the right person could work anywhere. Interested? Reach out to Tom Broom at tom.b@chaostheory.hk. We can't wait to hear from you. For non-HK candidates: While the majority of the team are based in Europe and Asia, we collaborate around the world to shake things up in one of the most exciting places on the internet today—the digital center of sports, entertainment, and cryptocurrency. For this role, we'd love to have you in Hong Kong or a nearby time zone, but location is not an absolute dealbreaker. If you're the right fit, you're right where you belong. We can't wait to hear from you.

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