South Korean ROSA.K Jacquard Baguette SS_JJ Patterned Rectangular Handbag It turns out that Korean stars are all crazy about the ROSA.K brand now! Hani, Jessica, Lee Si-young, Lee Joo-young, and other Korean female celebrities almost all own one! South Korean handbag brand rosa.K. Founded in 2012, rosa.K has quickly gained a place in the South Korean fashion industry within less than 10 years. It has been strongly popularized by fashion figures including Hani, Jessica, and Lee Si-young, becoming the latest favorite among Korean stars for airport fashion styling.